A pathway · 6 stops
Logos Hiding in Plain Sight
The brands you see daily, taken apart into the old symbols that built them.
Begin with the cup in your hand — the crowned, twin-tailed siren, a medieval water-spirit redrawn for a global chain.
Now watch her come apart: the decode that traces the Melusine and her doubled tail back to the dictionary.
Cross to broadcast — the single open eye, a Pennsylvania-Dutch hex sign turned into the most-watched mark on television.
Take it apart too: the eye decoded, traced to the all-seeing eye and the eye of Horus beneath it.
Then the fruit with a bite taken from it — read in the tradition as the apple of knowledge, carried in a billion pockets.
End at the movies, beneath a torch-bearing goddess — Columbia, the light-bringer set at the head of every film.
That's the route. Wander on into the Dictionary, or follow another path below.